Reggae icon Rocky Dawuni has urged fellow musicians to steer clear of conflicts and rivalries within the industry, stressing the importance of unity and collaboration.

In an interview with 3Xtra, Dawuni denounced the trend of engaging in verbal spats and insults, whether through song lyrics or on social media. The ‘Beat of Zion’ artist argued that using art to divide undermines its greater purpose and advocated for constructive collaboration instead.

“I don’t believe that artists should focus on attacking each other. Artists should learn to work with each other, that’s how you build a solid peace-driven environment,” he said.

Dawuni emphasized that creating a toxic environment only fosters negativity and highlighted the significance of promoting harmony within the creative community.

“Any kind of toxic environment feeds negativity. We are projecting our art to young people, we’re projecting our art to the leaders of tomorrow so if we make that art a means of division, then we lose the higher point of what it is,” he said. 

The three-time Grammy Nominee underscored the significance of promoting harmony within the creative community, emphasizing its potential to inspire optimism among Ghanaians.

“I don’t condone any of that, and I believe that there has to be certain people who have to say that ‘my art; what I do, my brand is about positivity. It’s about uniting people. It’s about bringing our people together. It’s about a primary objective of uplifting all Ghanaians and so in that sense’, he stressed.

He emphasized the need for certain individuals to champion the message that their art is about bringing people together and uplifting all Ghanaians.

“I’ll always say that some people might have their methodology; some people might have their aspects, but for me, I always promote harmony and unity,” he concluded.