Musician Camidoh, recently discussed insights into the music industry, emphasizing the valuable lessons he learned from the relentless and passionate approach of Nigerian artists.
During an interview on the “Uncut With D-Black” show, Camidoh reflecting on his hit song Sugarcane, highlighted the aggressive promotion inspired by the relentless nature of Nigerians in the industry.
The 2023 BET nominee emphasized learning from a Nigerian artist who convinced a studio owner to record after closing, showcasing the drive he believes Ghanaians could adopt for success.

He stated, “We’re not as exploiting as Nigerians. That’s the only problem.” Describing his efforts with Sugarcane, he emphasized the need for persistence, saying, “I remember how I used to call people every day. ‘You don’t do some TikTok video. What’s up?’ because that’s what Nigerians are. That’s who they are.”

Camidoh emphasized the importance of pursuing opportunities with determination and advised fellow industry members to capitalize on every chance to push their craft. Reflecting on his own experience, he highlighted the need for Ghanaians to embrace a more assertive and driven approach similar to that of Nigerians to ensure success in their songs and careers.

“For me, it’s about, do you want this song to be played? If you want it to be played, go to that DJ. Make it happen.”

He highlighted the significance of approaching seemingly small spots, stating, “Let’s say there’s this little spot. You don’t think it’s relevant, but it’s very relevant. Go there and say, ‘okay, guy, I’m giving you GHC500 every night. Please record’, monitor him and make sure he plays it every night. I’m giving you this money. Play this. And you see, the more you hear the record, the more people hear and the more people like it.”

Sugarcane, released in November 2021, gained viral recognition on platforms like TikTok and secured the fifth spot on Shazam’s top 200 most searched Afropop songs.