After two years of investing heavily to improve on customer experience, mobile network operator Tigo has unveiled its new brand identity, “Live it, Love it”, in Accra.
In July 2014, the telecom operator took a bold decision to become the brand of choice for digital users in Ghana.
This required a complete overhaul of its business model to refocus on growth, long term sustainability and customer satisfaction.
In subsequent months, millions of dollars were then invested in various areas within the business to ensure the company is able to deliver on its ‘Digital Lifestyle Agenda’ promise.
According to the Chief Executive Officer, Roshi Motman, her team has done incredible work to get this far.
“We have invested millions of dollars in building a new stable and reliable network. Our network availability has improved dramatically within 1 year – customers should have an uninterrupted network experience to do whatever they want. We have completely changed our product range and introduced new products which we believe are perfect for today’s digital savvy customer,” she noted.
On the customer service front, she said Tigo had significantly improved on their service levels from 11 to 80 percent in 1 year – about 80 percent of all calls that come to their new state-of-the-art Call centre are answered within 20 seconds.
She emphasized the new tagline ‘Live it. Love it’ is not just an advertising slogan.
“It’s a new approach and a new direction for us. It reflects our ambition to be the most consumed digital service provider in the country and to make the internet, and all the amazing features it comes with, a way of life for Ghanaians.”
On Tigo’s forward look, she said the company will focus on a range of products and services that will deliver more value to customers through data, Tigo Business and Mobile Financial Service (MFS).