After a long one year wait, CONNECT 97.1 FM is ready to showcase what it has for its listeners across the Western and Central Region.

Being one of four Radio Stations acquired by the Media General Group, what was known previously as FLEX FM has begun making waves in its catchment area with its intrusive programming style; developing compelling content relevant to the needs and desires of residents in the area.

With its catch phrase “YE NYE WO NAM”, CONNECT 97.1 FM has positioned itself as a companion to listeners with its friendly and compassionate tone. The newest sensation in the Radio Market in Sekondi-Takoradi, will be officially outdoored on July 1, 2016. The itinerary includes the unveiling of the plush CONNECT HOUSE at Pipe Ano in East Tanokrom, Takoradi, and a float through some principal streets of Sekondi Takoradi to be climaxed with a huge musical concert at the Jubilee Park in Takoradi.

The route for the float includes Pipe Ano, Fijai,  Efiakuma , Kojokrom , Sekondi Junction through Esipon to the Sekondi Town ship and Esikado.  Other routes include Adiembra, Bakano, Efia Nkwanta Junction to the Paa Grant Round About and thence through the Central Business District of Takoradi to Kwesimintsin ending back at the Jubilee Park for the Musical Concert.

What CONNECT 97.1FM  Stands for

CONNECT 97.1 FM is the hub of News and Current Affairs from the Western and Central Regions. We demonstrate this through our various  community -related programmes  namely Mantow Munsem which highlights community related issues, Anopa Connect, the morning flagship talk programme which articulates the everyday issues affecting residents in the catchment area and Western Today  which brings to the fore the politico, socio and economic developments in the Region. CONNECT 97.1  FM is designed to be the one stop Radio Station also providing relevant information in Sports,  News and total Entertainment to its youthful listeners. Our events are well tailored to reflect the lifestyle of the cherished listener.

 Our  Promise

CONNECT 97.1  FM promises to grow allegiance with our listeners by providing solid information of issues of relevance. We have invested heavily in the best resources with the objective of delivering  accurate and well produced world class compelling content. Our main stay of differentiation is to introduce authentic topics of relevance based on well researched happenings in the communities. We will consistently move the radio station from its main studios at CONNECT HOUSE into the communities to reflect our tagline  “YE NYE WO NAM” loosely translated as “WE WALK WITH YOU”.

We recognize that half of the people in our listening area are under 30 or slightly above They are often described as modern minds and hip. Our programming and events are  carefully designed, so that the listener becomes the winner. We are heavily represented on  Social  Media with several of the social media platforms actively satisfying the insatiable needs of youthful audiences.

Personalities

CONNECT 97.1  FM has assembled the best of broadcast journalists, seasoned on-air presenters  and other professionals who have rich experience in the radio business  and also understand the needs of our listeners.

Business

For potential advertisers, CONNECT 97.1  FM offers a unique platform to guarantee growth and increase revenue for companies in Western and Central Region. Because our Programmes target modern minds, we are creating a business perspective where we provide great unmatched opportunity for businesses that have product and services that appeal to the youth. Simply put, CONNECT 97.1 FM provides unique value for advertisers.

 Hope

We bring to the market professionalism with our state of the art equipment, delivering a hybrid of great quality rich music and talk.  In an environment described as a battle ground for listeners, we in CONNECT 97.1 FM will play fairly and squarely on how to satisfy the listener and client while we remain a great companion .  After all, our tagline “YE NYE WO NAM” projects the station as a companion and associate.

Welcome to CONNECT 97.1 FM and make sure you keep your dial locked on this frequency.

By Fred Chidi

The writer is currently the Head of Media General Operations in the Western Region and Head of CONNECT 97.1 fm in Takoradi