The Universal Merchant Bank, a leading indigenous Ghanaian Bank has launched a campaign to rally support for the nation as it embarks its imminent global competition.
The campaign dubbed the “Go Ghana” Campaign has seen staff of the bank adapt national jerseys adorned with the nation’s flag as their work attire for the months of November and December. In addition, the bank is making available paraphernalia in the national colors to anyone who visits their branches as they dial up support for the tournament.
Speaking to this reporter on the campaign, the CEO of the Bank Nana Dwemoh Benneh said “We are excited to have an episode that allows us to once more project our Ghanaianness. We are doubly excited about this as this fiesta is occurring in our jubilee year. We are a proudly indigenous Bank and since 1972 we have fully supported the nation in all assignments. This campaign allows tangibly express our dedication of our jubilee to our customers, i.e., Ghana. Like our customers, we always bet on Ghana, and we are confident we will go for gold in Qatar.”
The Bank has made available thousands of miniature Ghana flags, bumper stickers and neck flags which are freely available to customers when they visit any UMB branch from now through to December. The Head of Marketing, Corporate Communications and Customer Experience of the Bank, Kofi Akyea said; “we are proud of our Ghanaian heritage. Unlike other Banks, we are born and bred and have thrived in Ghana. We are moved by what moves the nation and are proud to support us all rally round and fly the flag”.
UMB is a leading indigenous bank, reputed to be the first Ghanaian Merchant Bank. The Bank operates from 35 locations, across Ghana.
