Artiste manager, Lawrence Nana Asiamah Hanson, popularly known as Bullgod has asserted that Ghanaian musicians are experiencing limited support for their music on major streaming platforms due to exorbitant costs of data and poor internet connectivity in the country.
Bullgod contends that Ghanaians are inherently supportive of their artistes but are hindered by the challenges of expensive data and unreliable internet, posing significant obstacles to the growth of music streaming for local musicians.
Bullgod who is well-known for managing several successful Ghanaian artistes, including some of the biggest names in the industry, pointed out that the majority of music streams for Ghanaian artistes come from outside the country.
“Let’s talk about the matters and these are facts. Check your streams and you’ll know all is from outside. If you check, the reason why we don’t stream our music is because data is expensive. If the artistes are genuine with their analytics, they will tell you that most of their streams are from outside, Ghanaians living in the diaspora.”
“Out there, let’s say in the other regions if they are relaxing and they want to stream music, the thing will not even stream, and you’ll see nor kpa, your 10 cedis worth of data is gone. Who will try that thing?”
“Nobody is sitting in Tarkwa or wherever where the network is even bad there will stream your music. Look, we are in Accra, and you know Accra is the hub, and everybody makes wild dey go find something. How many people will be streaming music?”, he remarked in a recent interview on TV3.
